New global brand platform and marketing campaign that reflects how people live and work today, called “Powerful Backing: Don’t Do Business / Don’t Live Life Without It.” The campaign celebrates the new reality that life and business are increasingly interconnected, and the unique role American Express can have in supporting people today. As part of a multi-level team, my role as Freelance Design Director was to:
1. Explore designs of the card device and how it interacts with the photography
2. Typography exploration for the new tagline
3. Locate and Art Direct some of the world's best typographers and illustrators for both the card device
MCGARRYBOWEN
Art Direction, Design Direction, Design, Concept Development
All work is owned by respective clients and protected under copyright law.
OOH
Animated Banner Ads
American Express & Wells Fargo Partnership