Miller Lite had a problem with their packaging standing out because it was so similar to it's main competitor and category leader, by far, Bud Light. By using a clean and simple white background, the visuals for Digital, Print, OOH and TV Mneumonics were designed to compliment the dark blue packaging and distance itself from Bud Light.
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Art Direction, Design
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OOH Campaign
Wrigley Field
Billboards Changed Weekly with Messaging of Harassing Visiting Teams, Brand Awareness & Concerts
